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Mike Rowe Makes CNN History With Debut of Somebody’s Gotta Do It (TVNewser)
According to Nielsen Fast National Data, Mike Rowe‘s Somebody’s Gotta Do It is CNN Original Series’ best premiere ever in the adults 25-54 demo, averaging 507,000 viewers Wednesday night, coming in second to The Kelly File, which drew 544,000. THR / The Live Feed Somebody’s Gotta Do It marked a 255 percent advantage over MSNBC’s The Rachel Maddow Show – which hit an all-time low during the third quarter. The series also averaged 943,000 total viewers, besting MSNBC by 25 percent. NYT Somebody’s Gotta Do It easily topped CNN‘s previous best result in its recent introduction of original series. The Hunt With John Walsh pulled in 330,000 viewers in the 25-54 group with its premiere in July. Deadline Hollywood Rowe’s opening represented a 152 percent hike in the news demo compared with the time slot’s average the prior four Wednesdays (201,000), and a 77 percent jump in overall crowd (534,000). CNNMoney Shows like Rowe’s — what CNN calls “original series,” distinguishing from newscasts or talk shows — cost more to produce than newscasts do, but tend to be more popular and can be replayed many times. They are a centerpiece of CNN Worldwide president Jeff Zucker’s strategy to improve the ratings performance of the company’s American cable channel. One of CNN’s first originals, Anthony Bourdain: Parts Unknown, opened to 282,000 in the same age demographic back in April 2013.
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