Jonah Peretti, founder of BuzzFeed, only enjoys one specific type of garbage. Allow us to explain. During his speech at the American Magazine Media Conference, Peretti condemned sites for being slaves to traffic stats. According to Capital New York, Peretti explained that when all sites do is focus on numbers, they end up limiting themselves and publishing shitty content:
There’s a lot of over-optimization on the web. You see this sort of side-boob attraction. There are some celebrities whose dress lets you see their side boob, right? And so you put an image of that on the front of your website and you say ‘wow that gets really high numbers.’ If you were a slave to the numbers you start creating more stuff like that and more stuff like that and more stuff like that, and pretty soon you will have a site full of trash and salacious garbage, and you could say, by just looking at the numbers, you will be hitting a local maximum where lots of people would never want to read your site.
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